Friday, December 3, 2010

A Nice Wordpress Theme

~Michele

I’ve been looking around at Wordpress Themes and I found one that I like that is predominately gray. I like gray because images look really good on the neutral background. I’m thinking of finding my own web host so that I can better customize my blog and also have access to a wider range of themes. Of course I will likely go with a hosted Wordpress site for this. Anyway check out this screenshot and see what you think.

 

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I like the inky striations because I think it would work well with a blog that deals primarily with printing – it has sort of a thinkwithink inky appeal. It would be a great template to showcase some custom brochure printing or other interesting design work.

Time For A Change: 12 Cool & Creative Calendar Designs

Fun stuff, re-blogged from weburbanist. com (posted by Steve)


“Like sands through the hourglass, so are the days of our lives,” and even if your life isn’t a soap opera you’re still going to need some way to keep track of passing time. Since there isn’t an hourglass big enough to store a year’s worth of sand, these dozen cool creative calendar designs will have to do.

Google Calendar

(image via: Global Thoughtz)

The stationery trade has had difficulty coping with the advent of online, paperless media. Maybe it’s the “paperless” part that’s the main problem… ya think? Even calendars aren’t immune, what with traditional paper calendars being transmuted into online applications. Leave it to Google to break with SOP, however, and that’s exactly what they’ve done with the Google Wall Calendar.

(images via: Gigazine and InventorSpot)

A touchy-feely take on the company’s Google Calendar web application introduced back in April of 2006, the 2010 version of the Google Wall Calendar was created by Google Japan and measures 30cm (12 inches) wide by 21cm (8.5 inches) tall. The calendar incorporates themes relating to important Japanese national holidays in each month’s graphic Google logo, a feature that’s become a standard feature of Google’s online home page when special events are celebrated.

(image via: Jason.IT)

2010 wasn’t the first time Google issued an actual paper wall calendar in Japan, as a 2006 version (above) is known to exist. These retro-cool Google Wall Calendars have proven to be wildly popular and difficult to acquire; one wonders if the New Media giant is hedging its bets on a future in old-school media.

Camera Lens Calendar

(image via: Peevee@DS)

Calendars mark time while cameras capture moments of it – put the two together and you’ve got a calendar that’s a snap to use! Designed by Indian artist Sharad Haksar, the Camera Lens Calendar keeps every picture-perfect day in sharp focus from start to photo finish.

(image via: Techeblog)

Touted as “the world’s first camera lens calendar” – and quite possibly the last – Haksar’s visionary creation is no one-off design exercise. It can be ordered direct from the designer for the low, low cost of just $2,000 and delivery is within 15 days. But wait, there’s more! The body of the 5.5 x 8.8″, 4kg (8.8 lbs) “lens” is sculpted from a solid block of aluminum, then assembled so that by lining up a series of rings one can view the date, day, month and year all the way up to 2032. By then, of course, we’ll have camera lens calendars that also function as camera lenses… ideal for capturing your flying car for posterity!

Tuberculosis 3D Test Calendar

(images via: Scary Ideas)

If it’s Tuesday, you must have tuberculosis! Yes indeed, TB can be your disease of the day, every day, courtesy of the morbid but nice folks at the Voskhod advertising agency in Yekaterinburg, Russia. All the wonders of classic Consumption, now in 3D! The calendar, called Diaskintest, takes the time-tested “Where’s Waldo” approach to diagnosing tuberculosis and updates it with the latest in 3D technology… well, not exactly the “latest”: the calendar comes with a pair of plastic, blue/red 3D glasses that were cutting edge in 1973.

(image via: Unicorn Graphics)

Here’s how the Diaskintest TB 3D Calendar works: Open each of 12 months in the calendar and you’ll see a standard numeric grid with a seemingly abstract image just above it. Use your 3D glasses to pick out the Mycobacterium Tuberculosis bacteria lurking amid the pleasingly colorful diseased lung tissue. Making bacilli silly; it’s what they do at Voskhod. The Diaskintest TB 3D Calendar is also the perfect gift for that tough-to-buy-for Gregory House type on your holiday gift list.

AOK Apple A Day Calendar

(image via: InventorSpot)

An apple a day may keep the doctor away, but how in the world are you going to keep track of all those days… and, all those apples? A calendar, of course! And not just ANY calendar, either. Serviceplan, the ad agency for German health insurance provider AOK, has come up with the “Apple A Day Calendar”, a sort of fruit bazooka that reveals the new day’s date every time you remove an apple from the UVA- and UVB-resistant Plexiglas tube. At month end, simply reload the Apple A Day Calendar with 28, 30 or 31 apples.

(images via: DMB Designs)

Tasteful (and tasty) Apple A Day Calendars were hung in a number of AOK branch offices where they supposedly attracted a lot of attention. One must wonder, though, if there was a mad rush at each branch every morning to remove the daily apple, thus taunting latecomers who had to spend the rest of the day drooling. I seed what you did there.

Pencil Calendar

(image via: Mytton Williams)

Shave the days away with the Pencil Calendar created by Mytton Williams Design in the UK. Now you too can “get the lead out” every morning, thanks to this unique calendar design that substitutes graphite for graphics. The concept is a simple one: each pencil’s outer coating has been overlaid with numerals ranging from the first to the final day of each month. Start using your “January” pencil on New Year’s Day and by the end of the day when it (and you) are worn down, sharpen it. In other words, give the workday added appeal by turning it into curled-up peel.

(images via: PopSop and Mytton Williams)

The Pencil Calendar comes to you boxed in all its rainbow-hued glory, arranged not only by date but by temperature: January is as frigid blue as your frostbitten tootsies; August glows bright vermilion like your flushed and feverish brow. On the other hand, who uses pencils anymore… or works 365 days a year? Just sayin’.

Balloon Calendar

(image via: Advertolog)

So you work for Balloon AA Company and you need to hire an ad agency to design a calendar for a new ad campaign. Who else but High Advertising, amiright? According to Balloon AA, a household maintenance and pet products company from Thailand, this special Balloon Calendar aims to “turn a stressful office into a 365-day party.” I guess productivity is measured somewhat differently in Thailand… and since the ad campaign’s tag line is “Live for today, Plan for tomorrow, Party tonight!!!”, I’m sure of it.

(images via: Unicorn Graphics)

Each of the 12 colorful balloons features a graphic calendar along with Balloon AA’s website address and contact info. The Balloon Calendar was released in November of 2009… let’s hope somebody remembered to hold onto the string.

Earplug Calendar

(image via: Butter.de and Unicorn Graphics)

Looking to add a note of calm and quiet to your day? Sure you are… but all year? German ad agency Butter is thinking just that for this ear-y Earplug Calendar. Forty-three molded ears (12 for the months, 31 for the days) are ready and waiting to be plugged – one each – by a pair of 3M model 1271 earplugs attached to each other by a string.

(images via: Direct Daily)

3M’s model 1271 earplugs are sold with the tag line “for frequent use”, so installing the Earplug Calendar in a noisy office, classroom, daycare center etc might be problematic when somebody takes the ad copy to heart, thereby rendering the calendar… mute.

Accordion Calendar

(image via: Mein Craft Haus)

An accordion-folded calendar in an accordion-shaped carrying case… well, I’m in accord with that. Leave it to the folks at Mein Craft Haus and Paper Foldables. The latter offers a link to a printable PDF page by which you can simply print, cut, fold and tape… and thankfully, NOT play.

(images via: Mein Craft Haus)

The Accordion Calendar looks cool by looking uncool and all, but doubtless some will think there’s WAY too much work involved in crafting what most people install on their walls with a single push of a pushpin. If crafting – paper-crafting especially – is your thing, however, then this pleated wonder is replete with crafty goodness. Or good craftiness, as the accordion case may be.

See the rest of the calendar designs here:

Time For A Change: 12 Cool & Creative Calendar Designs

For personalized stationery solutions including holiday and embossed printing consider stationeryprintshop.com/. They have a wide selection of print promotions to choose from.

Thursday, December 2, 2010

Is Christian Hypnosis For Real?

 

I found this online and I’m a bit undecided about whether or not religion and hypnosis should mix. Anyone who would like to provide their input on this, please feel free to do so. From what I can tell, Christian hypnosis could provide the answers to the problems of many people. I think that weight loss hypnosis could really be of benefit to me especially.

Hypnosis for Christians explained

Experiences create a change in feeling...

Lets look at the scary movie concept. When you are watching a scary movie you know that you are safely sitting in the chair but from what you see, you experience physical changes such as increased heart rate, hair raising up, maybe sweating, and maybe even tense feelings in your chest. We consciously know that it is not real but yet we feel that way anyway.

The reason why we felt something is because our subconscious interpreted it as real. It is what represents the most primitive part of our brain. Our subconscious is our PRIMITIVE PROTECTOR. It is what kicks in and protects us when we need to be protected. Unfortunately it is primitive and creates feelings we do not really want. Do you ever have feelings, desires, or fears you do not want to have? Of course you do.

Hypnosis provides the experience that we need to put our conscious and subconscious minds directly in line with one another. This makes it so we feel what we really want to feel.

What is Hypnosis?

Hypnosis is by definition a relaxed, focused state of concentration. Until recently it was assumed that it was similar to sleep, or that the mind was somehow unconscious. In reality, it is a specific state that the brain enters into where it is highly receptive to suggestion. This has been discovered on brain scans during hypnosis.
It is not an unusual state of mind and may feel like you are not in a trance or in hypnosis. For most people they simply feel very relaxed. It is the state of mind you enter into as you pass into sleep every night. It is a very comfortable state of mind. During hypnosis your mind is very open to visualizations and creating a rich sensory experience. The more real the experience becomes in the subconscious mind during hypnosis, the more effect it will have on your waking behavior.

How we use Hypnosis for improving our lives

With hypnosis you can bypass the critical factor. The critical factor is what is preventing you from making the change you want to make. It is the subconscious. (put the picture of hypnosis and how it bypasses the critical factor right here). With hypnosis we give you the suggestions you need to put your subconscious directly in line with the way you want to feel.
In the past, our subconscious decided that it was best to feel a certain way. These things can be strikingly simple, or complicated. Remember that the subconscious is primitive.


Hypnosis bypasses whatever critical factor was developed.


Here is a thorough but simple example: John as a child was always told to clean his plate. He was always rewarded when he finished his plate. He was also rewarded with candy and other treats at a young age. There were lots of great memories where food was involved. When John was in 5th grade, he was gaining some weight, his mother said that he would always be a big boy. From these experiences his subconscious believed that is was good to be heavier. It was good to eat. He ate for pleasure and he always felt he should eat more than other people. He told himself he would always be bigger than other guys. Currently John is overweight and does not want to be. He has desires to eat but does not want those desires anymore. Through hypnosis john is able to eliminate the desires and change the subconscious. Now John does not feel the cravings anymore.
Through hypnosis his subconscious now knows that it is good to be thin. There is only short term pleasure in fatty foods. Through hypnosis John now feels desires for healthier foods, because his subconscious is lined up with his conscious mind.
The primitive protector is always looking to protect us. It believes everything we tell it, even in our conscious minds.


Getting Scientific

What this site is referring to as the “subconscious” is the limbic system of the brain. It is what causes us to have emotions. The good thing is that the limbic system effects all parts of our body. The Amygdala takes in our experience and decides how the rest of the body will respond. This is why we can create virtually any desired feeling or programming through hypnosis. Through hypnosis we give ourselves an experience, that causes our body to react in a positive way. And in hypnosis, the experience is one hundred times as powerful than in our waking state.


Getting Spiritual


Whereas an experience can be powerful, a spiritual experience is much more powerful. It can create the desired change faster and easier than anything else. Isn’t God more powerful than anything? The programs available on this site are all Christian based, focusing on your core Christian beliefs that God can create any change in you as long as you want that change.

Frequently asked questions about Hypnosis


Q. Can Hypnosis be dangerous?


A. Absolutely not. Hypnosis is a normal state of mind, one which most people go in and out of every day. Everyone goes into hypnosis. When you are watching a movie that you are engrossed in, driving down a long monotonous road, listening to music that captures a mood or engrosses you, you are in a light stage of hypnosis. We experience hypnosis every day and don't even know it. When you are in a guided hypnotic trance session, or driving down the road in trance, you have an observer self, which is an actual part of you that is always aware and watching out for you. This observer self has been documented as a credible aspect of our mind, that keeps us safe, even when asleep. It is our primitive protector. During hypnosis you can trust that your observer self will watch over you. This is not a guide or spiritual being, is a scientific discovery of a function of our brain. During a hypnosis session you would instantly get up and leave the room if it caught on fire, even if it felt previously that your arms and leg were too heavy to move.

Q. I can’t be hypnotized, I’m too strong willed.


A. Going into hypnosis is a choice. You never lose control at any time. Any time you wanted to you could bring yourself out of it. You have to want the desired effect. It has nothing to do with IQ, intelligence, or any kind of willpower. It is a very deep, relaxed state in which your mind is more susceptible to suggestion. If you didn’t want the desired effect it simply wouldn’t work.


Q. Can hypnosis make me do anything against my will?


A. No. Contrary to what you see in a hypnosis stage show, you can’t do anything against your own will. Let me take a moment to explain a hypnosis stage show.
Stage Show: In a hypnosis stage show, the hypnotist asks for volunteers. Once he has volunteers he gets them on the stage and hypnotizes them. The first thing he does, is try to create belief that he does have control over them. This is never true. That is why throughout the entire show he takes people off the stage, these are people who 1. don’t want to do what he says or 2. don’t get hypnotized or believe it. He has to take them off the stage fast or he’ll look stupid. He creates the belief that he does have control by compounding his suggestions. He starts off with “you are getting very hot” or “very cold”. He starts off with small suggestions, that can typically happen in hypnosis anyway, and then he compounds them, making them more and more complex with each suggestion he gives. So by the end of the stage show, the suggestions he’s giving are making people dance, sing, and do really crazy things. At anytime, the people could get off the stage. If the hypnotist were to say “take this knife, and stab your spouse” the person would immediately come out of hypnosis and react any way that he would normally.


Q. Should we be dabbling in hypnosis? Is this really something that God would want us to do? Are we subjecting ourselves to evil spirits?


A. If it is wrong, then we are all wrong. Each and every one of us go in and out of hypnosis everyday. It is a natural state of mind that we pass through as we go to sleep. The uniqueness of hypnosis is that we guide ourselves down to that state of mind in order to make wanted changes. Similar to guided meditation. 


Hypnosis is a tool. Just like any tool your intentions on how you use it are very important. An axe is an excellent tool to chop wood, and do yard work, etc. You could also use an axe as a weapon and hurt people with it. If your intentions are bad, then it would be bad. Just because one person might use an axe as a weapon and hurt someone, does not mean that we should never pick up an axe again. The same is true for hypnosis. If your intentions are good, then there is no reason to be troubled. I do not pretend to understand how electricity works, but I sure will enjoy what electricity does for me. Then again, you can also kill a man with electricity.
You may hear of people who use hypnosis for the wrong reason or intention. If your goal is to do something bad, obviously that would be wrong. You must realize though, you cannot do anything in hypnosis against your will.
You are in no way more susceptible to “evil spirits” with any of the programs on my site. They are totally the opposite in fact. The goal with Christian hypnosis is to maximize the potential within you and align you more with God and His spirit. This allows us to create the good change you desire.


Q. Can you get stuck in hypnosis?


A. No one has ever got stuck in a terminal state of hypnosis. It simply cannot happen. If the hypnotist left the room, or if you were listening to a tape and the power went out, you would either fall asleep and wake up naturally or your subconscious mind would detect that there is no voice guiding you and bring you to conscious awareness. It is just like sleep. You can't get stuck in sleep either.


Q. Will I forget everything during the session?


A. It occasionally happens that there is amnesia after the session but it is not typical. Stage hypnotists will suggest that participants forget what transpired but this only takes effect if the person is willing to do what the hypnotist says. If not, they will remember everything. Typically it happens because the person believes the stage hypnotist has control of them, which of course is never true.
You will be aware of everything around you and remember most, if not all, that happened in the session. Usually, you will remember it better than a conversation we had because your mind is in such a focused state. Sometimes when you get into very deep states of hypnosis you will not remember what happened. This is because you got too close to being asleep. It is the same as when you do not remember everything that happened when you are asleep at night. If you forget what happened, it basically means that you got so deep into hypnosis you started to fall asleep.


The Truth about Hypnosis is this…


It can be the one most important tools to change the way your mind experiences your world. If there ever was a magic wand that could help you change anything about your life, your health or your behavior, this might be it. Good hypnotherapists know how to gently release blocks and fears and create a new inner belief that will set the wheels in motion to make changes in the way you think, feel, and behave. And on this site we integrate all of those powerful things with your spiritual life. We combine the hypnosis session into a guided prayer. It is a wonderful experience that will deepen your connection with God as well as overcome obstacles in your life.
If you have further questions please email us and we will be glad to answer your questions.  ben (at) ChristianHypnosis (dot) org

 

"EXPERIENCE  THE  DIFFERENCE  IN  CHRISTIAN  BASED  HYPNOSIS  CDS"

 

 

Go back to the Christian Hypnosis Homepage.

Shabby Chic Wedding

Here is some wonderful wedding information from the inspiration board at brendasweddingblog.com

Color Palette: raspberry and white

Here's a little more info that explains my thinking behind the inspiration board:


For this Shabby Chic Wedding that will take place in a vineyard, I wanted to create an inspiration board that didn't go overboard with the wine theme as can sometimes be done when the wedding takes place at a vineyard. Wine elements could easily be infused throughout the event though. For example, why not create raspberry wine jam for your guests to take with them as they leave the reception? Also, you can even serve Raspberry wine. These perfect shabby chic finger bowls could be found at flea markets and then re-used again after the wedding. Of course, I couldn't pass up the opportunity to showcase a raspberry pie! The cupcakes on the vintage cupcake tier are just beautiful. And lastly, for me, the wine stopper with glass knob completes the shabby chic look.

Shabby-Chic-Wedding

It just goes to show that a little color inspiration can go a long way. Lovely subtle crystal pinks and warm pinks can make an elegant statement. It creates a beautiful, elegant vintage look. A beautiful table setting paired up with some chic wedding favors could be that final touch that any bride would be proud of.

StyleMePretty_ShabbyChic

So inspirational – you must check out her blog!

Using Digital Asset Management Software to Protect Your Brand

 

CB056550

by ccruiserboyy

Almost everyone nowadays has a digital camera, even if it's just on their mobile phone. This means that data and images are no longer stored in file folders and photo albums, but on hard drives and memory cards. While this technology is superb for working with images, it is not without risks. Storage devices can get damaged or stolen and then your precious memories are lost.


Transition that into the business world where there is more digital media and more users requiring access on a daily basis. A memory is to an individual like a brand is to an organization. What does is stand for? How is it perceived? What do people think of when they see a brand’s assets? To consistently market a brand in today’s multichannel environments, digital media and brand assets must be protected and delivered using the most reliable solution.


What options are available to help protect your digital media and brand assets?


Many people make multiple back-ups of their computer systems and storage devices. This is great for a while but eventually you end up with back-ups of back-ups with loads of duplicated data. Alternatively, you run the risk of deleting files that you think you have backed up only to discover that you did not. An online Digital Asset Management (DAM) system is therefore something worth considering. It has multiple functionalities, is quite simple to use, cost-effective to purchase, and can help manage all of your digital media very effectively.

 
How does a Digital Asset Management system work?


A DAM system is made up of various software functionalities to assist in the creation, management and distribution of digital media. If your organization has multiple internal and external stakeholders, there may be additional applications helpful on both ends of the spectrum—creation and distribution. Here's a brief overview of the various applications that fit the digital asset life cycle.


At the core, a digital asset repository helps you to centralize photos, logos, creative files and other digital media. DAM makes it easy to search for specific media files, convert and distribute them using a web-based platform. You can access your files easily and conveniently—even if the files are very large. A video asset management system is similar in that it allows you to preview, transcode and send video and audio files across the web without much effort. This is particularly useful when working with tight deadlines and you need a convenient delivery method.


If you frequently have to select photographs from portfolios for various creative and advertising projects, then a collaboration application would serve as a versatile feature of a DAM system. Working upstream in the creative workflow from the general DAM repository, web-based workflow and collaboration tools allow photography and creative teams to review and approve the photos that you wish to use. Additionally, when working on specific creative or marketing projects, project owners can coordinate reviews, track comments and approvals on modified versions and keep design teams on track for a streamlined workflow.


Downstream from the general digital asset repository, partners and sales channels can create custom marketing and sales collateral with a dynamic media building tool. Using predefined templates and content options, non-technical or non-creative users can create localized ads, brochures, direct mail and signage. This feature allows sales channels and affiliates to produce brand-approved collateral for campaigns, product launches, events or special promotions at a local level.


What are the benefits of using a Digital Asset Management system?


A big plus of any DAM system is that it helps you manage and search for files in a centralized system for all types of digital media. No more searching for the CD with the photos from last year’s campaign; simply view, organize and retrieve assets online. Web-based DAM systems are designed to be simple and easy to use, and users do not need to be technical experts to get what they need.


An equally important benefit is that a DAM system offers a safe storage facility for your files. Hard drives may fail from time to time, and CDs can get lost or damaged. In that case, you may not be able to retrieve your precious brand assets. A web-based DAM system has necessary back-ups, ensuring that you will always be able to access your photos and videos even if you change your computer hardware.


DAM is a critical technology for organizations with collaborative workflows needing a single storage and access point. Collaboration is particularly useful for staff in the media industry and corporate marketing environments. DAM systems make life much easier in being able to review, approve, search, share and download files that are typically too large for more limiting means of collaboration. The system effectively becomes the virtual meeting point for everyone across different geographic locations, which is both convenient and cost-effective.


Lastly, one of the most critical issues that a DAM system helps to solve is safeguarding an organization’s brand by ensuring only the most current assets are used. An online DAM system provides the easiest access point to approved brand assets. Being able to easily retrieve assets helps to ensure internal and external users turn to the DAM system first as opposed to other unattended sources. Governance features such as roles and permissions help administrators regulate who can see what assets. Assets for future or past due uses can be on hold or archived so the general user doesn’t have access.


Digital Asset Management helps organizations be more efficient, effective and in greater control over the vast amounts of digital media and brand assets at every critical stage of the digital asset life cycle.


Are you looking for a digital asset management software or a photo archive? What about brand management, marketing asset management or a video management platform? Widen.com provides web-based digital asset management systems, aka Software as a Service (SaaS). All hardware, software, implementation, training, integration, upgrades, maintenance, security and technical support is handled by Widen.

A New Trend, Crystal Painting

 

Have a look at these interesting designs from http://2.bp.blogspot.com/. These paintings are made with beads and crystals to very interesting effect.

crystal-painting-01

crystal-painting-15

crystal-painting-23

crystal-painting-05

crystal-painting-06

crystal-painting-08

crystal-painting-09

 

crystal-painting-11

crystal-painting-13

What a lovely use of crystal to embellish fabric. Think of all the other ways that decorative crystals could be used to add pizazz to an item. Very cool! These would make lovely gifts in addition to crystal awards at a business awards ceremony. A crystal painting that addresses a business theme would be really effective too.

Is there such a thing as “Over Promotion”?

reblogged from djmarketing101.com/2009/10/29/is-there-such-a-thing-as-%E2%80%9Cover-promotion/

by David Sabat

We all know of McDonald’s and everything on their menu yet they still run TV spots like there’s no tomorrow. Why do they need to do this? It’s not because you don’t know who they are, but to stay ahead of the competition and remain first in your thoughts for fast food. They show you the “what’s new” in terms of specials, contests, etc. As DJs, we should constantly have a “what’s new” in our careers; new events, releases, mixes, and other projects and involvements. And unlike McDonalds, not everyone knows who we are so we should also be recruiting new fans every chance we get. Even though I believe we need to promote ourselves heavily, “over promotion” does exist and I am quite guilty of it…but does it do more harm than good?

My promotion style

Let’s examine my own promotion. I send out a weekly e-blast to mostly my Chicago base. When I’m really pushing an event I might sent out two e-blasts that week. I also use event invites on FaceBook and send out a text reminder on the day of the event. This is all electronic promotion. In some cases there will be printed flyers, posters or magazine ads. Personally I rarely pass out flyers anymore. I do pass out a lot of CDs though and will place flyers in the CD sleeve, Is this too much? Let’s break it down:

Electronic promotion

With electronic promotion such as e-mails and social networking like Facebook, users have a choice. They can opt out of mailing lists or choose to delete promotional e-mails and messages. However, it can be overwhelming at times. Often one e-mail is not where it ends. You get multiple e-mails or you get them in two or three accounts. As for social networking, MySpace has gotten completely flooded with bad promotion. But, the user still has some control. You can delete or block friends in social networking or opt out of groups. With e-mail you can define senders as junk or spam to cut down the promotion.

Printed promotion

Every time I leave an event I’m handed a few promotional flyers and find a ton of them piled on my car windshield. Some people just toss them. I actually read them because I want to know what’s going on and I’m always curious about the design, style and marketing angle. While this can be annoying, it can also be trash just as easily. I used to pass out a ton of flyers but in a digital age the need isn’t as great…or I’m just getting older and it has become too much for even me. I like to pass out mix CDs all the time so I stuff the sleeves with my event flyers if I have any on hand. People are getting a free CD so they don’t seem to care about that.

Targeted promotion

This refers to sending out promotion to specific groups such as people in a give n region, age range, music preference, income, etc. I try to target my promotion mostly to the region of the event. People in Australia shouldn’t have to read about my event in Chicago. However, I might send something out to the world if something is relevant to all, like a mix download or video link. Targeting your promotion is a great way to cut down on over promoting and keeping it relevant.

Text Messaging

A true sign of the new millennium is SMS, or promotion via text messaging. Text messaging is a great way to get your info to people immediately and you know they will see it. If it is delivered through a service people can opt out. However, I often get them directly from promoters or djs as well. This too can be overwhelming if promoters have several events a week. The best text messaging promotions are the kind that offer you something for showing the text like a free drink, no cover or reduced cover.

The cons

Over promotion can be intrusive with too many e-mails and text messages. If you live in Chicago and are in the Deep House scene you may receive quite a bit of my promotion…..but you will always know where I’m playing. However, those who are out of state are getting a lot less promotion but just enough to know what I’m up to and that I’m keeping busy.

The pros

I have many examples of how over promotion has helped me in the long run.

Example 1 – Locally

A while back someone declined to be my FaceBook friend and took a moment to write me saying that he was sorry he couldn’t accept my friend request because I promote way too much and he gets enough of my promotion elsewhere. At first I was taken aback and a felt little put off. However, I quickly realized that is was not a bad thing. I don’t care if he accepts my friend request, I didn’t even know him personally. If he hadn’t wrote me, I wouldn’t have even known about it. But I’m glad he did write. He provided confirmation that my promotion is out there and is reaching far more people than I know about and from many different sources. Even if this guy isn’t my friend on FaceBook he will still know what I’m up to. That’s great!

Example 2 – Nationally

I recently went to Hawaii on vacation and knowing I was going to be there I reached out to a promoter I didn’t already know. I e-mailed him introducing myself and letting him know I would be in Hawaii and available for booking. He wrote me back immediately saying that of course he knew of me and booked me on the spot. He even had a flyer the same night. How was this able to happen? I don’t produce music (yet) and have no reputation in Hawaii that I know about. Well, I do put my name out there a lot with a ton of free mix downloads, a blog, a YouTube channel, and of course social networking. People see what I do no matter how big or how small. As a result, I was able to get this gig and it was a great time. While I was there I passed out 100 mix CDs and hopefully made some new friends and fans.

In conclusion, there are a lot of different ways to promote and I am a firm believer that all should be utilized as much as possible which can be overwhelming if it isn’t spread out evenly.  However, I would much rather you be bombarded with my event info then receive none at all. Also, my over promotion trickles down to those who have never heard of me which can lead to even more new friends and fans. My fellow Chicagoans are unfortunately going to be subjected to a lot more promotion since most of my events are here, but everyone outside Chicago will get just enough promotion to keep them in the know and keep them interested which has proven to pay off. Like McDonald’s I know that you are aware that I’m here, but I want to make sure to you don’t loose sight and keep you in the know of “what’s new.” Most importantly, if someone is ever wondering where I’m playing, it won’t be hard to find out.

More Promotional Insights

bleep-bloop:<br /><br />-lehcar:<br /><br />According to Rethink, a Canadian ad agency, “In 2009, more Guitar Hero guitars were sold than actual ones. We thought that was kinda crazy, so we created this poster campaign for Sparrow Guitars to remind people there’s just no substitute for the real thing. Our tagline for the campaign? Stop playing games. Start playing guitar.”<br /><br />it’s funny that they’re campaigning about plastic guitars selling more than real ones, yet they bough multiple plastic ones just to take pictures of them.

According to Rethink, a Canadian ad agency, “In 2009, more Guitar Hero guitars were sold than actual ones. We thought that was kinda crazy, so we created this poster campaign for Sparrow Guitars to remind people there’s just no substitute for the real thing. Our tagline for the campaign? Stop playing games. Start playing guitar.”it’s funny that they’re campaigning about plastic guitars selling more than real ones, yet they bought multiple plastic ones just to take pictures of them.


For other promotional ideas consider Able Promos, the solution providers for promotional products Canada

Wednesday, December 1, 2010

Windows 7 And Heart Disease, Are They Linked?

Behold, one of the Scariest Promotions Ever:

windows-7-whopper

 

To celebrate the release of Windows 7 consumers were able, for 7 days, to purchase a whopper with 7 meat patties.

 

Tune in to watch the horror in action:

 

 

Naturally piracy is rampant. Find out how to make your own Windows 7 Burger and stick it to the man:

 

 

Additional to the clever maneuvering of  Microsoft, there are rumors coming out of  China that they have their own secret product launch coming up.

 

babyhamburger1

Coming soon, China’s one-child-only burger to be paired with secret operating system launch.


Able promotional products (http://www.ablepromotional.com/) can give your hyper-global-mega-net-burger the extra marketing buzz that it requires. Whatever you require, Able promotional products have a 100% chocolate-sauce-compatible guarantee.

 

A Photo Collection of Weird Toys

Here’s an interesting assemblage of bizarre and unusual toys collected across the Internet. Enjoy them in all their freakiness. As someone pointed out at everythingweird.com:

“Childhood is measured with innocence. We try to keep kids away from the horrors of life in order to let them grow innocently.

Do you think your kids will grow in innocence with these weird toys! I don’t know about others but i will never allow my kids to play with these creepy toys.”

~ I know what he means! ~Michele
































2. MoCo Loco: China Collection by Ena Macana

China and its many meanings are explored in Ena Macana’s new China Collection. A selection of toys made in China are re-made in Barcelona in a provocative way that inverts the counterfeit process often seen in China – transforming the toys into fashion accessories. Thought provoking stuff.

mocoloco. CHINESE

Image credit: MoCo Loco

"McSupersized" Ronald McDonald Toys by Ron English

 

weird-toys-skwak-23weird-toys-skwak-24weird-toys-skwak-05

bloody-toys_49

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You aren’t going to find any of these puppies at your local daycare supplies place, that’s for sure!